Cromwell Black Publishing House

Cromwell Black Publishing House

What business are we in?

Cromwell Black is in the business of publishing and editing the world’s finest literature. Founded in March of 2015, for nearly a decade we have been involved in the trade of writing, editing, formatting and publishing world class content in both fiction and non-fiction categories. Simply put, we’re in the business of disseminating knowledge, wonder and inspiration via the printed word.

Who are our clients?

Our clients, broadly defined, are intelligent, mindful and discerning readers who seek inspiration, wonder and knowledge via printed material, ebooks and audiobooks. The Cromwell Black reader is typically well-educated, curious and searching about philosophical and spiritual matters, open-minded and a seeker of ‘truth.’ We do not purport to offer ‘the truth,’ though we do offer clean, ethical and intellectually honest writing at every opportunity.

               For those seeking to be published under the Cromwell Black label, admissions must hold to a high standard of ethical, clean and honest writing. There is not a single ideology that is promoted by our publishing house, however there are some things we are certainly against and will not print. Among them: Divisive, hateful or bigoted propaganda or language, foul and tasteless language or overuse of swear words and profanities, explicitly violent or sexual content, mindless comedy, vulgarity or popular celebrity-style gossip, among other similar subjects not necessarily listed here. We seek to instruct and inspire in all we print and in every project we sponsor or back. Anything that cannot be said to genuinely instruct and inspire will not bear the Cromwell Black Publishing House label.

What is the size of our business?

CBPH is a boutique-style operation, closely run and operated by owner, founder and chief writer/editor Luis Herrera. Since Luis is the featured author of the brand, it has not been necessary to staff a full team to cover other departments.

               In event that our boutique publishing house were to grow and acquire other authors and collaborators, we have tools in place to expand at the drop of the hat, via our independent contractor and earned royalty payment structure. Project collaborators earn as they go based on a set, pre-negotiated percentage of profits from each individual sale, agreed upon before embarking on any given project. Cromwell Black believes and models proper compensation relative to contribution, rewarding our collaborators and stakeholders with ownership stake in the work they do.

             Our audiobook division specifically, in partnership with Audible and ACX studios, allows us to hire leading acting and narration talent to produce our audiobooks while compensating them on a per-sale basis, with no out-of-pocket or upfront investment on behalf of the publishing house, keeping us liquid and our costs low.

What business should we be in?

Cromwell Black is already in the right business. Today we serve a small and exclusive market, though that does not have to be the case. Our 2021 release, Teddy Newman’s Heaven has widespread market appeal because of its warm, friendly (often comical) approach to the themes of life, death, the afterlife and eternity; challenging views and rhetoric predominant in Western religious culture with its own brand of lighthearted wit and wisdom.

             It was written as a non-denominational exploration of the possibility of heaven and explains that we each have a personal version we’ll inhabit, just as our lives are personal and unique. As you can see, this is a topic that interests a wide segment of the population. Teddy Newman has the potential to go far and enjoy widespread distribution, once “the word gets out.” Word-of-mouth is and will remain the best, most authentic form of endorsement and advertisement. Teddy enjoys all 5-star reviews as of this writing in May 2022.

Conclusion

In the nearly decade since its founding, Cromwell Black Publishing House has stood for high quality entertainment and unorthodox writing that not only educates but more importantly, inspires. Our founder is a relatively young man who does not plan to retire until death absolves him of all earthly duties. Therefore CBPH will enjoy a long and prosperous future, having the opportunity to inspire awe, wonder, excitement and the love of knowledge for many years to come. Possibilities for collaboration and partnership on numerous projects, including film production, remain open. Please contact us for more.